Prospecting.

This time of year, in this place, birds lay low. But in a nearby prairie, when afternoon sun is also low, there are American Goldfinches.

I see six from where I’m standing.

They remind me of my days as a guy who wrote beer commercials. More about that in a moment.

Meanwhile, the late-day sun is strong. It’s shining on the goldfinches, which are not rare, but reliable.

goldfinch

There’s also a Red-bellied Woodpecker in a tree. And a Marsh Wren, but mainly there are goldfinches, impossible to miss.

Like I said, they’re not rare, just reliable. I’ll take reliable over rare any time.

They remind me of an ad slogan I wrote for a beer commercial: “Gold at the end of the day.”

It was a reference to “gold at the end of the rainbow.” But updated to be about beer at the end of a workday.

Did the client buy it? He was a surly bruiser, usually under the influence of his product.

He once told me he liked to pop guys in bars. I made him define “pop.” He said, “You know, punch out their lights.” He looked like he wanted to do that to me, his longhaired ad writer from a different world.

But the guy was all beer gut, and had to be slow. I stared back like he was nuts, and said nothing. A comment by author Raymond Chandler came to mind, about life in an advertising agency being “…an elaborate waste of human intelligence.”

My TV script about gold at the end of the day got jammed into a file with a hundred others. I left that job for a better one.

Now I’ve got a six pack at the end of this day: bright goldfinches in late afternoon sun. Unlike clients, they’re reliable. I’ll drink to that.

And when I get home, there’s another six pack waiting.

Cold beer

3 Responses to “Prospecting.”

  1. Two-Fisted Bird Watcher says:

    Art. That pun wasn’t intended? Really? In any case, it was a good one. Thanks. TFBW

  2. Art F. says:

    Yes. Big breweries have been known to have un-business-like people in the home offices sometimes, you are right. I can tell you’ve been there. Having worked for an un-named beer in upper midwest years ago, I can attest to what you say. It’s good to know there’s a beer waiting at the end of the day in any case…no pun intended…and I’m also into birds but not over serious about it. Yet. Love the two fisted way of looking at birding…long overdue. thanks. A. F.

  3. Marc D. says:

    …an idea man with the Midas touch, a Goldfinger of the ad racket and
    blogosphere, transforming beer into gold, ideas into coin of the realm, and making gold finches seem as reliable as an ingot of 24k Au. Hasta luego…